The Romantic Economist
William is an economist, which means he is good at reducing an infinitely complex world into a set of clear, rational principles about the way people and markets behave. Unfortunately, he has never been able to replicate this in the world of romance. In this book, he sets out to apply the rules of economics to save his floundering love life. For a time, everything seems to be clearer. Want to play hard to get? Reduce your supply. Want a girlfriend? Find an undervalued asset. Why are all the good ones taken? That’ll be the Efficient Market Hypothesis.
Newsletter Signup
By clicking ‘Sign Up,’ I acknowledge that I have read and agree to Hachette Book Group’s Privacy Policy and Terms of Use
Reviews
The book has a great deal in common with the memoir-primer hybrid made popular by Alain de Botton - It functions as a sociological account of being young in the Noughties, offering reflections on Facebook, the 'lunch date', gender inequality, and the phrase 'fair game'.
Disarmingly simple - Nicolson is a likeable, self-deprecating narrator.
A jewel of a book - In its quirkiness and sheer unlikeliness - Popular history writing at its cleverest and most enjoyable best.