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The Logic Of Life

On sale

5th March 2009

Price: £11.99

Selected:  Paperback / ISBN-13: 9780349120416

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Truly eye-opening . . . There is almost no situation that Harford cannot dissect with his sharp economist’s tools . . . economics has never been this cool’ NEW STATESMAN

If humans are so clever, why do we smoke and gamble, or take drugs, or fall in love? Is this really rational behaviour? And how come your idiot boss is so overpaid? In fact, the behaviour of even the unlikeliest of individuals – prostitutes, drug addicts, racists and revolutionaries – complies with economic logic, taking into account future costs and benefits, even if we don’t quite realise it. We are rational beings after all.

Reviews

Sunday TELEGRAPH
The chapter "Why is Your Boss Overpaid?" is in itself worth the price of this book
FINANCIAL TIMES
This is no minor thesis . . . If you loved [The Tipping Point and Freakonomics] you'll love this