Top

100 Ways to Create a Great Ad

On sale

11th August 2014

Price: £17.99

Select a format

Selected: ebook / ISBN-13: 9781780678870

Disclosure: If you buy products using the retailer buttons above, we may earn a commission from the retailers you visit.

100 Ways to Create a Great Ad is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the “Reveal” and the “Mash-up”, it presents the key methods of devising print, television, radio, direct, and online ideas.

The process of creating an ad can be divided into three steps: planning; concept creation; crafting. This book provides a straightforward guide to concept creation, including methods that are applicable across media and offering wide-ranging examples from international campaigns.

Aimed at agency creatives, planners, and account handlers, as well as graphic designers, marketing professionals, and students, 100 Ways to Create a Great Ad has wide-ranging appeal.