Billion Dollar Loser: The Epic Rise and Fall of WeWork
On sale
20th October 2020
Price: £9.99
*THE SUNDAY TIMES BUISNESS BOOK OF THE YEAR*
The remarkable inside story detailing the rise and fall of WeWork, perfect for readers of Too Big to Fail, The Smartest Guys in the Room, Liar’s Poker and Apple TV’s WeCrashed
Readers are loving Billion Dollar Loser
‘Incredible story’ ⭐⭐⭐⭐⭐
‘Would recommend this book to anyone.’ ⭐⭐⭐⭐⭐
‘Hard to put down; a rollicking tale where fact surpasses fiction’ ⭐⭐⭐⭐⭐
‘Brilliant. Unputdownable.’ ⭐⭐⭐⭐⭐
__________
‘A satisfying ticktock of the company’s rapid rise and crash.’ New York Times
‘Exposes the sheer madness of WeWork.’ Sunday Times
In its earliest days, WeWork promised the impossible: to make the workplace cool.
Adam Neumann, an immigrant determined to make his fortune in the United States, landed on the idea of repurposing surplus New York office space for the burgeoning freelance class. Over the course of ten years, WeWork attracted billions of dollars from some of the most sought-after investors in the world, while spending it to build a global real estate empire.
Based on more than two hundred interviews, Billion Dollar Loser chronicles the breakneck speed at which WeWork’s CEO built and grew his company. Culminating in a day-by-day account of the five weeks leading up to WeWork’s botched IPO and Neumann’s dramatic ouster, Reeves Wiedeman exposes the story of the company’s desperate attempt to secure the funding it needed in the final moments of a decade defined by excess.
With incredible access and piercing insight into the company, Billion Dollar Loser tells the full, inside story of WeWork and its CEO Adam Neumann who together came to represent the most audacious, and improbable, rise and fall in business.
‘A frisky dissection of how a rickety real-estate leasing company tricked the world into seeing it as an immensely valuable, society-shifting tech unicorn.’ WIRED
__________
*A Sunday Times Best Business Book of the Year*
*Fortune Best Book of the Year*
*New York Times‘ Books to Watch*
*WIRED Books to Read This Fall*
*Bloomberg’s Nonfiction Title to Know this Fall*
*Newsweek’s Must Read Fall Nonfiction*
*Publishers Weekly Top Ten for Business & Economics*
*InsideHook’s Best Books for October*
The remarkable inside story detailing the rise and fall of WeWork, perfect for readers of Too Big to Fail, The Smartest Guys in the Room, Liar’s Poker and Apple TV’s WeCrashed
Readers are loving Billion Dollar Loser
‘Incredible story’ ⭐⭐⭐⭐⭐
‘Would recommend this book to anyone.’ ⭐⭐⭐⭐⭐
‘Hard to put down; a rollicking tale where fact surpasses fiction’ ⭐⭐⭐⭐⭐
‘Brilliant. Unputdownable.’ ⭐⭐⭐⭐⭐
__________
‘A satisfying ticktock of the company’s rapid rise and crash.’ New York Times
‘Exposes the sheer madness of WeWork.’ Sunday Times
In its earliest days, WeWork promised the impossible: to make the workplace cool.
Adam Neumann, an immigrant determined to make his fortune in the United States, landed on the idea of repurposing surplus New York office space for the burgeoning freelance class. Over the course of ten years, WeWork attracted billions of dollars from some of the most sought-after investors in the world, while spending it to build a global real estate empire.
Based on more than two hundred interviews, Billion Dollar Loser chronicles the breakneck speed at which WeWork’s CEO built and grew his company. Culminating in a day-by-day account of the five weeks leading up to WeWork’s botched IPO and Neumann’s dramatic ouster, Reeves Wiedeman exposes the story of the company’s desperate attempt to secure the funding it needed in the final moments of a decade defined by excess.
With incredible access and piercing insight into the company, Billion Dollar Loser tells the full, inside story of WeWork and its CEO Adam Neumann who together came to represent the most audacious, and improbable, rise and fall in business.
‘A frisky dissection of how a rickety real-estate leasing company tricked the world into seeing it as an immensely valuable, society-shifting tech unicorn.’ WIRED
__________
*A Sunday Times Best Business Book of the Year*
*Fortune Best Book of the Year*
*New York Times‘ Books to Watch*
*WIRED Books to Read This Fall*
*Bloomberg’s Nonfiction Title to Know this Fall*
*Newsweek’s Must Read Fall Nonfiction*
*Publishers Weekly Top Ten for Business & Economics*
*InsideHook’s Best Books for October*
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Reviews
A frisky dissection of how a rickety real-estate leasing company tricked the world into seeing it as an immensely valuable, society-shifting tech unicorn....Wiedeman arranges the absurd details of their high lives in the C-suite into a pointillist portrait of wild hubris. -- WIRED
A satisfying ticktock of the company's rapid rise and crash, culminating in its disastrous I.P.O. in 2019 and Neumann's ouster. -- New York Times
A swift, tragicomic saga of idealism, avarice, and unfettered ambition-as illuminating about WeWork as the past decade of venture-funded grandiosity, and an excellent case study in the power of branding. Reeves Wiedeman has a talent for the artfully deployed, jaw-dropping detail; there seems to be one on every page. Reading this book gave me the sensation of visiting a Potemkin village after a storm: wires dangling, trompe l'oeil flats at a tilt. Batshit, unsettling, and wholly satisfying. -- Anna Wiener, author of Uncanny Valley
In the distant future, when historians recall the geyser of cash that banks and venture capitalists directed to Silicon Valley, they will almost certainly use the catastrophic collapse of WeWork as a cautionary tale. -- Bloomberg
Move over Theranos, there's a new fallen unicorn in town. Wiedeman deftly takes us inside the much-hyped WeWork and its once venerated founder to find out what really happened-and what really went wrong. -- Newsweek