Mexicans & Americans
On sale
14th May 2004
Price: £14.99
Whether negotiating a delivery date, launching a local franchise or renting a car in Mexico City, speaking the language and knowing the rules of business are not enough. In any culture where yes can mean no—or sometimes maybe—even giants like Wal-Mart and IBM can make costly mistakes. Mexicans and Americans gets to the heart of our differences and lays the groundwork for cultural fluency. Here is a humorous and insightful firthand look at how to succeed in working with Mexicans—on either side of the border. Steeped in the richness of Mexican culture and history, Ned Crouch helps us understand the most critical elements that determine what works and what doesn’t when Mexicans and Americans come together in business: out different views of time and space, and our construction and use of language. He debunks the manana stereotype and offers specific advice on how to cross the cultural divide that separates us.
Newsletter Signup
By clicking ‘Sign Up,’ I acknowledge that I have read and agree to Hachette Book Group’s Privacy Policy and Terms of Use
Reviews
I wish I had known all this stuff when I was working in Mexico.
This should be a textbook worth credit hours...it reads like an adventure novel.
Very well written, both as prose and from the ripening of long experience.
You’ve got a hit on your hands. It should be required reading for all MBAs at Harvard Business School.
With U.S. and Mexico business leaders interacting more, both need to better understand subtle and not-so-subtle cultural differences.
Thank you, Ned, for a work that helps bridge the narrowing cultural space that still separates our countries. Your solid experience of doing business in Mexico and the United States permeates these pages.