The Chaos Machine
On sale
6th September 2022
Price: £20
From a New York Times investigative reporter, this “authoritative and devastating account of the impacts of social media” (New York Times Book Review) tracks the high-stakes inside story of how Big Tech’s breakneck race to drive engagement-and profits-at all costs fractured the world.
The Chaos Machine is “an essential book for our times” (Ezra Klein).
We all have a vague sense that social media is bad for our minds, for our children, and for our democracies. But the truth is that its reach and impact run far deeper than we have understood. Building on years of international reporting, Max Fisher tells the gripping and galling inside story of how Facebook, Twitter, YouTube, and other social network preyed on psychological frailties to create the algorithms that drive everyday users to extreme opinions and, increasingly, extreme actions. As Fisher demonstrates, the companies’ founding tenets, combined with a blinkered focus on maximizing engagement, have led to a destabilized world for everyone.
Traversing the planet, Fisher tracks the ubiquity of hate speech and its spillover into violence, ills that first festered in far-off locales, to their dark culmination in America during the pandemic, the 2020 election, and the Capitol Insurrection. Through it all, the social-media giants refused to intervene in any meaningful way, claiming to champion free speech when in fact what they most prized were limitless profits. The result, as Fisher shows, is a cultural shift toward a world in which people are polarized not by beliefs based on facts, but by misinformation, outrage, and fear.
His narrative is about more than the villains, however. Fisher also weaves together the stories of the heroic outsiders and Silicon Valley defectors who raised the alarm and revealed what was happening behind the closed doors of Big Tech. Both panoramic and intimate, The Chaos Machine is the definitive account of the meteoric rise and troubled legacy of the tech titans, as well as a rousing and hopeful call to arrest the havoc wreaked on our minds and our world before it’s too late.
The Chaos Machine is “an essential book for our times” (Ezra Klein).
We all have a vague sense that social media is bad for our minds, for our children, and for our democracies. But the truth is that its reach and impact run far deeper than we have understood. Building on years of international reporting, Max Fisher tells the gripping and galling inside story of how Facebook, Twitter, YouTube, and other social network preyed on psychological frailties to create the algorithms that drive everyday users to extreme opinions and, increasingly, extreme actions. As Fisher demonstrates, the companies’ founding tenets, combined with a blinkered focus on maximizing engagement, have led to a destabilized world for everyone.
Traversing the planet, Fisher tracks the ubiquity of hate speech and its spillover into violence, ills that first festered in far-off locales, to their dark culmination in America during the pandemic, the 2020 election, and the Capitol Insurrection. Through it all, the social-media giants refused to intervene in any meaningful way, claiming to champion free speech when in fact what they most prized were limitless profits. The result, as Fisher shows, is a cultural shift toward a world in which people are polarized not by beliefs based on facts, but by misinformation, outrage, and fear.
His narrative is about more than the villains, however. Fisher also weaves together the stories of the heroic outsiders and Silicon Valley defectors who raised the alarm and revealed what was happening behind the closed doors of Big Tech. Both panoramic and intimate, The Chaos Machine is the definitive account of the meteoric rise and troubled legacy of the tech titans, as well as a rousing and hopeful call to arrest the havoc wreaked on our minds and our world before it’s too late.
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Reviews
Well argued, engaging and often necessarily discomfiting
A stark warning about the extent to which Facebook et al distort our perception of reality
Social media isn't just changing our lives. It's changing the world, and even its creators and would-be overseers have only the foggiest ideas about how. In this meticulously reported, grippingly told account, Max Fisher chases the results across continents, and paints a disturbing picture of not just where we are, but where we're going. The Chaos Machine is an essential book for our times
Max Fisher blends together deep reporting, riveting stories, and a global canvas in this gripping and definitive work on the damage wrought by social media. The Chaos Machine is essential reading if you want to understand a force that is reshaping the world and the very real consequences it is having on people everywhere
In this timely book, Max Fisher reveals how powerful social-media giants set all of humanity on an alternative course to the future. The Chaos Machine boldly exposes how a few technology companies chose profit over people, helped spread salacious misinformation, and ultimately ripped the fabric of society apart. I hope everyone will read this important investigation with an open mind, because we must choose a different path forward, and fast
Well argued, engaging and often necessarily discomfiting
A stark warning about the extent to which Facebook et al distort our perception of reality
Fisher's book brings us face to face with chaos machines and their ruinous human consequences - Literary Review