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Hybrid cars, fast trains, energy-efficient light bulbs, solar panels, carbon offsets… Forget everything you ever thought you knew about living green.

Reviews

Publishers Weekly
David Owen sounds a wake-up call for everyone who thinks they're solving the problems of climate change and resource depletion by eating local, buying more fuel-effi cient cars, and fitting their house with compact fluorescents'
Freakonomics.com
Owen's critique resonates far beyond the United States - He gently dismantles the foundation of standard environmental behaviour with a series of succinctly turned arguments that (are) - presented with considerable wit and self-deprecation