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Why the F*ck Can’t I Change?

On sale

22nd December 2022

Price: £8.99

Selected:  Paperback / ISBN-13: 9781804190678

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Updated edition with bonus chapter on how to restart good habits and make them stick.

Banish bad habits for good and transform your life with this ground-breaking new book from neuroscientist and behavioural coach Dr Gabija Toleikyte.


Most of us want to change something about ourselves – our stress levels, weight, relationships, or our performance at work. Change is hard and emotional but it’s not as tough as you think.

In this life-changing book, Gabija takes us on an eye-opening journey through the extraordinary human brain, explaining the science behind what makes us tick. With practical tools and simple tips, Gabija shows how you can make change happen, including:

– What the brain needs to create new habits
– The eight types of emotion and how to take control of them
– The magical power of motivation and how to boost it
– Simple ways to improve productivity
– The secret to strengthening relationships

Inspiring and enlightening, Why the F*ck Can’t I Change uses neuroscience and behavioural analysis to show you how you can train your brain to make change last.