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Networking for Introverts

On sale

6th March 2025

Price: £10.99

Business Book Awards, Business Self-Development category, 2022

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Selected: Paperback / ISBN-13: 9780349429175

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Master the art of networking on your own terms

Tailored for those who prefer thoughtful, meaningful connections over small talk, this book transforms the often-dreaded experience of networking into something approachable and enjoyable.

For introverts, business development, prospecting and networking can feel intimidating, but it doesn’t have to be. You don’t need to be someone who works the room but someone who builds genuine relationships. Louisa Clarke and David Kean have built successful businesses doing just that – creating authentic connections and turning them into lasting business opportunities and even friendships.

Packed with illustrative anecdotes, hard-won wisdom and a step-by-step methodology, Networking for Introverts shows you how to build meaningful relationships, find new clients and grow your business – all without pretending to be someone you’re not.

If you need more clients to buy your services and you’re not sure how to find them, convince them or win them, this is the book for you. Follow this approach and new business will come. It won’t make it effortless, but it does make it easy.

‘A manual for winning business in today’s economy, recommended to anyone who wants to grow their client base. Networking for Introverts is brimming with great advice and inspiration’ Annette King, CEO Publicis Groupe UK

Reviews

<b>Sophie Devonshire, CEO, The Marketing Society</b>
Accelerate your understanding of how to grow business, fast. Recommended to anyone who dreads networking events: an entertaining and effective guide to oiling the wheels of business without the need to be oleaginous
<b>Stephen Bayley, recovering design guru and author of <i>Value: What money can't buy. A handbook for practical hedonism</i></b>
Humour is one of the only things that increases when you share it, as the authors of this immensely good-natured book on the human touch in business know. But I also found myself thinking about plumbing metaphors. May the good Lord spare us from pipeline accelerators, but here you can read and understand how in business, as in life, it's better to be a radiator than a drain
<b>Guy Gregory, Executive Director, Client Care and Business Development, CBRE Ltd</b>
An enjoyable and practical asset recommended to anyone who has to develop new business. It nails what it takes to find new clients and be a valued, trusted advisor to them; helping others helps us be more successful
<b>Jane Reeve, Chief Communications Officer, Ferrari</b>
A must-read - especially post-Covid - for anyone involved in business generation. Entertaining whilst it educates, this indispensable guidebook is a revelation for any driven professional and will definitely put you ahead of the competition - if she hasn't read it as well. Time excellently well spent
<b>Rita Clifton CBE, portfolio chair and non-executive director</b>
Such a refreshing book about such a necessary part of doing business, and something so often misunderstood. Catalyst is a thoroughly enjoyable and helpful read, packed with great examples, stories and tools for how to develop business, and, above all, packed with common sense. And all expressed in a natural and jargon-free way too. Terrific stuff
<b>Julia Hobsbawm OBE, founder and chair, Editorial Intelligence and author of the bestselling <i>The Simplicity Principle</i></b>
Catalyst fizzes with actionable ideas. A firecracker of a book to get you blazing a trail for new business from two of the best operators around
Deborah Saw, Catalyst magazine
Unlike many 'how to' business books, Catalyst is both an entertaining and informative read. It gives you a wealth of practical steps to transform the way you identify and secure new clients. It really gets you thinking about your approach and how you should flex your style to create real chemistry with prospects
<b>Annette King, CEO Publicis Groupe UK</b>
Catalyst is a manual for winning business in today's economy, recommended to anyone who wants to grow their client base. Catalyst is brimming with great advice and inspiration
<b>Rachel Bridge, author of <i>Already Brilliant</i> and <i>How to Work for Yourself</i></b>
An extremely timely book. Now more than ever we need to understand how to communicate with each other better