Fast Money
On sale
6th March 2025
Price: £22
*Pre-order now: the first book to look at the unstoppable rise of Formula One*
As one of the world’s most popular sports, and with races in far corners of the globe, Formula One is big business. Its drivers are among the world’s most highly paid athletes, and it costs more than a billion pounds to keep its ten teams ticking over.
This is a sport where money – the spending of it, the flaunting of it, the ruthless pursuit of it – matters.
With unparalleled insight and decades of reporting, Christian Sylt and Caroline Reid describe the pivotal moments which have driven the sport to new heights – the influx of tobacco advertising, the first television deals, the reign of Bernie Ecclestone, and much more. Featuring exclusive interviews with the sport’s major players and never-before-heard stories, this is a ground-breaking and revolutionary account about how F1 moved from a pastime for wealthy enthusiasts into one of the world’s most-watched sports.
As one of the world’s most popular sports, and with races in far corners of the globe, Formula One is big business. Its drivers are among the world’s most highly paid athletes, and it costs more than a billion pounds to keep its ten teams ticking over.
This is a sport where money – the spending of it, the flaunting of it, the ruthless pursuit of it – matters.
With unparalleled insight and decades of reporting, Christian Sylt and Caroline Reid describe the pivotal moments which have driven the sport to new heights – the influx of tobacco advertising, the first television deals, the reign of Bernie Ecclestone, and much more. Featuring exclusive interviews with the sport’s major players and never-before-heard stories, this is a ground-breaking and revolutionary account about how F1 moved from a pastime for wealthy enthusiasts into one of the world’s most-watched sports.
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