Looptail

Looptail is Bruce Poon Tip’s extraordinary first-person account of his entrepreneurial instincts to start and develop G Adventures, the highly successful international travel adventure company – and along the way he reveals his unusual management secrets that not only keep his employees fully engaged and energized but also keep his customers extremely happy.

His unique appraoch has worked in marvellous ways. Poon Tip has created an entirely new and refreshing approach to management. For example, there is no CEO at G Adventures – instead, every employee is a CEO, empowered to make instantaneous decisions to help clients on the spot. But while there’s no CEO, there is a company Mayor, who take the pulse of corporate morale. There’s no HR department – but there is a Talent Agency and company Culture Club.

It hasn’t always been easy to try to balance his desire for a socially responsible company along with the desire to generate profits. But thanks to Poon Tip’s vision, G Adventures has floruished and has done its best to maintain its looptail approach. In short, it’s been an extraordinary ride, and in many ways G Adventures is at the vanguard of what modern-day companies are beginning to look like.