Dr Alia Bojilova

Dr Alia Bojilova is a registered psychologist with a focus on resilience. She grew up in Eastern Europe during some of the most tumultuous times in recent history before immigrating to New Zealand at age 17. During her service with the NZDF, she worked as Lead Psychologist and Officer with the SAS. While serving as a UN military observer in Syria, Alia negotiated her release and the release of her team after they were taken hostage. She has a PhD from the University of Waikato, identifying the link between curiosity and resilience in the Special Forces. Since leaving the military Alia has served as coach and advisor to leaders and teams, globally and in New Zealand, and across a wide range of sectors including government, venture capital, peak performance sports, corporate services and creative industries. Dr Bojilova is the psychologist seen in the new series of Celebrity SAS: Who Dares Wins, airing on Channel 4 in autumn 2024.